SAFE Executive summaries
Weekly and monthly performance narratives ready for email or slides. What changed, why, what to do next.
Google Analytics in Sana
Connect Google Analytics to Sana and give your employees instant access to marketing insights. Admins configure the MCP integration once — users authenticate with their own Google account.
Zero data storage GDPR compliant Hosted in Germany Read-only access
Setup steps
- Admin: Go to Workspace settings → Integrations → Custom MCP integration, click Add MCP integration, and enter the server URL shown above.
- User: Go to Integrations in Sana, find the custom integration, and click to connect.
- Authenticate with your Google account to grant access to your GA4 property.
- Preview the available tools and confirm. Google Analytics data is now available in Sana chat.
Sana is an enterprise AI assistant that helps employees find information and get things done using company knowledge and external integrations. By connecting Google Analytics to Sana via MCP, your marketing team can query live website traffic, campaign performance, and conversion data directly in Sana's chat interface — with Streamable HTTP and SSE fallback both supported. Admins control which integrations are available; users connect with their own Google credentials.
Stop wasting time on manual analytics
Employees emailing the marketing team for weekly numbers
Anyone in Sana can ask about analytics in plain English, instantly
Switching between GA4 and your employee assistant to share data
Query analytics directly in Sana where employees already work
Marketing reports that take hours to compile and nobody reads
AI-written summaries with actionable insights, on demand
What you can do
Built for marketers and analysts who need fast, actionable insights.
Campaign analysis
Breakdowns by channel with ROAS, cost efficiency, and budget reallocation suggestions.
Landing page insights
Find high-traffic pages with poor engagement. Get prioritized recommendations to improve conversion.
Funnel analysis
Visualize user journeys and identify where potential customers drop off. Optimize your conversion paths.
Try these prompts
Just ask in plain English inside Sana. Here's what works well.
Executive Summary
Write a 1-page exec summary of last week vs prior week. Include wins, risks, and next actions.
Paid Performance
Compare Meta vs Google Ads last 14 days: efficiency, conversion quality, budget suggestions.
Landing Pages
Which landing pages get the most sessions but underperform on engagement? Top 5 with fixes.
SEO Growth
Analyze organic sessions by landing page for the last 8 weeks. Which pages are growing fastest?
Funnel Drop-off
Show the checkout funnel from product page to purchase. Where is the biggest drop-off?
Property Audit
Audit this Google Analytics property: tracking gaps, suspicious drops, top growth opportunities.
Secure & Private
Full Access
€4.99 / month
Try free for 14 days
- Unlimited Google Analytics queries
- Works with ChatGPT, Claude & Copilot
- Executive summaries & reports
- Campaign & ROAS analysis
- Statistical significance checks
- Funnel analysis & drop-off insights
FAQ
Does this change anything in Google Analytics?
No. Safe MCP uses read-only access. We cannot modify your analytics configuration or data.
Does Sana support Streamable HTTP transport?
Yes. Sana explicitly supports Streamable HTTP with SSE fallback for custom MCP integrations, which is the transport Safe MCP uses.
Who needs to configure the integration?
A workspace admin adds the MCP integration once in Workspace settings. Individual users then connect their own Google account — each user authenticates separately.
Do you store my analytics data?
No. Queries are processed in real-time and results are immediately discarded. We only store encrypted OAuth tokens. See our Privacy Policy.
What happens after the free trial?
After 14 days, the subscription is €4.99/month. You can cancel anytime with two clicks — no questions asked.
Where is the service hosted?
All infrastructure runs in AWS Frankfurt (eu-central-1), Germany. Your data never leaves the EU.
What is an MCP Server?
Model Context Protocol (MCP) is the industry standard for integrating external data and tools with AI. It ensures you stay in control of your data.
Can I revoke access?
Yes. You can revoke Safe MCP's access to your Google Analytics account in one click from your account page. Tokens are invalidated immediately across all systems.
Ready to ask Sana about your analytics?
Share the MCP URL with your admin. Connect your Google account. Start asking. 14 days free, no credit card required.