Google Analytics in Perplexity

Connect Google Analytics to Perplexity and get AI-powered marketing insights grounded in your real business data. Add it as a custom remote connector — Streamable HTTP is natively supported.

Zero data storage GDPR compliant Hosted in Germany Read-only access

Setup steps

  1. Go to Account settings → Connectors in Perplexity (or Enterprise settings → Permissions → Connectors for org-wide setup).
  2. Click + Custom connector, choose Remote.
  3. Enter a name and paste the MCP server URL shown above. Set Transport = Streamable HTTP.
  4. Complete the Google OAuth flow to authorize access to your GA4 property.

Perplexity is an AI search and chat assistant known for its real-time web search and concise, cited answers. By connecting Google Analytics to Perplexity via MCP, you can combine live web context with your own first-party data — ask about industry benchmarks and compare them to your actual traffic in the same conversation. Every query runs in real-time against the GA4 API with zero data retention.

Stop wasting time on manual analytics

Exporting CSVs from GA4 every Monday morning
Ask Perplexity for a weekly summary in seconds, no export needed
Switching between GA4 and your browser to research why metrics changed
Combine web context with your real GA4 data in a single Perplexity conversation
Building dashboards that nobody reads
Get AI-written narratives with actionable next steps, ready for Slack or email

What you can do

Built for marketers and analysts who need fast, actionable insights.

Executive summaries

Weekly and monthly performance narratives ready for email or slides. What changed, why, what to do next.

Campaign analysis

Breakdowns by channel with ROAS, cost efficiency, and budget reallocation suggestions.

Landing page insights

Find high-traffic pages with poor engagement. Get prioritized recommendations to improve conversion.

Funnel analysis

Visualize user journeys and identify where potential customers drop off. Optimize your conversion paths.

Try these prompts

Just ask in plain English. Here's what works well.

Executive Summary

Write a 1-page exec summary of last week vs prior week. Include wins, risks, and next actions.

Paid Performance

Compare Meta vs Google Ads last 14 days: efficiency, conversion quality, budget suggestions.

Landing Pages

Which landing pages get the most sessions but underperform on engagement? Top 5 with fixes.

SEO Growth

Analyze organic sessions by landing page for the last 8 weeks. Which pages are growing fastest?

Funnel Drop-off

Show the checkout funnel from product page to purchase. Where is the biggest drop-off?

Property Audit

Audit this Google Analytics property: tracking gaps, suspicious drops, top growth opportunities.
Secure & Private

Full Access

€4.99 / month
Try free for 14 days
  • Unlimited Google Analytics queries
  • Works with ChatGPT, Claude & Copilot
  • Executive summaries & reports
  • Campaign & ROAS analysis
  • Statistical significance checks
  • Funnel analysis & drop-off insights
Get Started

FAQ

Does this change anything in Google Analytics?

No. Safe MCP uses read-only access. We cannot modify your analytics configuration or data.

Does Perplexity support Streamable HTTP transport?

Yes. Perplexity explicitly supports Streamable HTTP for custom remote connectors, which is the transport Safe MCP uses.

Do you store my analytics data?

No. Queries are processed in real-time and results are immediately discarded. We only store encrypted OAuth tokens. See our Privacy Policy.

What happens after the free trial?

After 14 days, the subscription is €4.99/month. You can cancel anytime with two clicks — no questions asked.

Where is the service hosted?

All infrastructure runs in AWS Frankfurt (eu-central-1), Germany. Your data never leaves the EU.

What is an MCP Server?

Model Context Protocol (MCP) is the industry standard for integrating external data and tools with AI. It ensures you stay in control of your data.

How is my data encrypted?

OAuth tokens are encrypted at rest with AES-256. All connections between your browser, Perplexity, and Safe MCP use TLS 1.3.

Can I revoke access?

Yes. You can revoke Safe MCP's access to your Google Analytics account in one click from your account page. Tokens are invalidated immediately across all systems.

Ready to ask Perplexity about your analytics?

Copy the URL. Paste it into Perplexity connectors. Start asking. 14 days free, no credit card required.