SAFE Executive summaries
Agents draft weekly and monthly performance narratives ready for email or slides. What changed, why, what to do next.
Google Analytics in Dust
Connect Google Analytics to Dust and give your AI agents access to real-time marketing data. Admins attach the MCP server once — then the whole team can query analytics in any Dust agent or workflow.
Zero data storage GDPR compliant Hosted in Germany Read-only access
Setup steps
- In Dust, go to Spaces → Tools and click Add Tool.
- Select Add MCP Server and paste the MCP server URL shown above.
- Complete sync and authentication, then attach the tool to your agents.
- Team members can now use Google Analytics data in any Dust agent or workflow.
Dust is an enterprise AI platform that lets teams build and deploy AI agents with access to company knowledge and external tools. By connecting Google Analytics to Dust via MCP, your marketing agents can pull live traffic, campaign, and conversion data directly from the GA4 API — no CSV handoffs, no stale exports. Admins configure the connection once in Spaces → Tools, and every agent in the workspace can use it immediately.
Stop wasting time on manual analytics
Manually uploading GA4 exports to feed your AI agents
Agents pull live GA4 data on demand — no uploads, no stale numbers
Marketing agents giving generic advice because they lack your actual data
Agents grounded in your real traffic, campaigns, and conversion metrics
Building dashboards that nobody reads
Automated AI-written reports with actionable next steps, delivered by your agents
What your agents can do
Give your Dust agents real marketing intelligence.
Campaign analysis
Breakdowns by channel with ROAS, cost efficiency, and budget reallocation suggestions.
Landing page insights
Find high-traffic pages with poor engagement. Get prioritized recommendations to improve conversion.
Funnel analysis
Visualize user journeys and identify where potential customers drop off. Optimize your conversion paths.
Try these prompts
Use these in any Dust agent that has the GA4 tool attached.
Executive Summary
Write a 1-page exec summary of last week vs prior week. Include wins, risks, and next actions.
Paid Performance
Compare Meta vs Google Ads last 14 days: efficiency, conversion quality, budget suggestions.
Landing Pages
Which landing pages get the most sessions but underperform on engagement? Top 5 with fixes.
SEO Growth
Analyze organic sessions by landing page for the last 8 weeks. Which pages are growing fastest?
Funnel Drop-off
Show the checkout funnel from product page to purchase. Where is the biggest drop-off?
Property Audit
Audit this Google Analytics property: tracking gaps, suspicious drops, top growth opportunities.
Secure & Private
Full Access
€4.99 / month
Try free for 14 days
- Unlimited Google Analytics queries
- Works with ChatGPT, Claude & Copilot
- Executive summaries & reports
- Campaign & ROAS analysis
- Statistical significance checks
- Funnel analysis & drop-off insights
FAQ
Does this change anything in Google Analytics?
No. Safe MCP uses read-only access. We cannot modify your analytics configuration or data.
Does Dust support StreamableHTTP transport?
Yes. Dust documents support for StreamableHTTP transport for remote MCP servers, which is the transport Safe MCP uses.
Who needs to set up the MCP connection?
An admin adds the MCP server once in Spaces → Tools. After that, all team members can use it in any agent or workflow — no per-user setup needed.
Do you store my analytics data?
No. Queries are processed in real-time and results are immediately discarded. We only store encrypted OAuth tokens. See our Privacy Policy.
What happens after the free trial?
After 14 days, the subscription is €4.99/month. You can cancel anytime with two clicks — no questions asked.
Where is the service hosted?
All infrastructure runs in AWS Frankfurt (eu-central-1), Germany. Your data never leaves the EU.
What is an MCP Server?
Model Context Protocol (MCP) is the industry standard for integrating external data and tools with AI. It ensures you stay in control of your data.
Can I revoke access?
Yes. You can revoke Safe MCP's access to your Google Analytics account in one click from your account page. Tokens are invalidated immediately across all systems.
Ready to give your Dust agents real analytics data?
Copy the URL. Paste it into Dust MCP tools. Start asking. 14 days free, no credit card required.